Juicy

Juicy specialises in home battery systems designed to make electricity cheaper and reduce waste. Their mission is to integrate home batteries into the national grid, turning them into a distributed power station. By storing cheap, clean electricity generated overnight and using it during peak hours, Juicy batteries help households save money, typically between £440 and £1,141 annually, with a payback period of five to seven years.

The company's model is based on passing grid revenue to customers as an upfront discount. The grid pays for batteries to help balance supply and demand, soaking up excess wind power and easing strain during peak times. This revenue funds the initial discount, as well as ten years of software and maintenance, with no monthly fees.

Juicy also emphasizes environmental benefits, aiming to prevent clean energy waste and contribute to a greener grid. Installation involves a quick online process, a remote survey, and a single day of physical work. They offer two system sizes, 10 kWh and 16 kWh, with transparent pricing that is locked in once accepted.

Additional work required for non-standard installations is clearly communicated before payment, allowing customers to proceed or withdraw without obligation. Juicy is committed to making batteries a standard home appliance, akin to a fridge, but working much harder to manage energy usage and costs.