Belong (Construction) Ltd

Belong is a not-for-profit organisation that has pioneered a unique village concept for older people, long before such models were common. Their vision is to redefine what's possible for the wellbeing of older people by integrating services, housing, and community into a continually improving and innovative care model. This approach aims to ensure excellent outcomes, particularly for those living with dementia, by creating environments that maximise independence, orientation, and wellbeing through best-practice design and a person-centred ethos.

The villages are built to the highest standards, combining beautiful households, an innovative approach to nursing and dementia care, independent living apartments, and a range of village centre amenities. Belong is committed to a values-based approach, with core values including 'Better Tomorrow', 'Stronger Together', 'Respect for All', 'Be Your Best', and 'Care from the Heart'. They actively seek customer feedback through various formal and informal channels to ensure their services reflect the views and aspirations of those they support.

Belong's commitment to innovation is driven by their not-for-profit status, allowing them to reinvest any surplus into improving services, supporting colleagues, and developing new facilities and initiatives. This focus on reinvestment rather than shareholder profit ensures that success is measured by the positive impact on people's lives. They are also a founding member of the International Consortium for the Household Model, collaborating globally to promote this approach to aged care.